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Show Your Love for TahoE

While Protecting It.

Help protect Lake Tahoe’s clear blue waters, mountain forests, and world-class recreation by ordering your Tahoe Plate today.

Order My Tahoe Plate

California My Tahoe license plate

To order your Tahoe plate, you’ll need:

Step 1 illustration
Your license
plate number
To transfer to your
shiny new Tahoe plate!
Step 2 illustration
The last three digits
of your VIN
Typically found on the driver’s side dashboard, close to the windshield.
Step 3 illustration
Select the “Tahoe” plate

To order your new plate, simply select “Tahoe” from the list of available options.

Drivers in California can purchase standard-number plates through the DMV for $50 with an annual $40 renewal fee.

Drivers who choose to enhance the plate with personalized letters and numbers may do so for $103 with an annual $83 renewal fee.

How the Plate Protects Tahoe

When you order a California Lake Tahoe license plate, you help build biking and hiking trails, restore fish and wildlife habitat, and protect Lake Tahoe’s famous beaches and blue waters. 96% of all funds from Tahoe plate sales go back to Lake Tahoe.
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How the Plate Protects Tahoe

When you order a California Lake Tahoe license plate, you help build biking and hiking trails, restore fish and wildlife habitat, and protect Lake Tahoe’s famous beaches and blue waters. 96% of all funds from Tahoe plate sales go back to Lake Tahoe.
Kayak Illustration

Get More Than Just a New Plate

For a limited time only, new purchasers of a Lake Tahoe license plate can also receive an exclusive deal from one of our participating partners to enjoy a summer activity in the Lake Tahoe Basin! Fill out our form to claim yours. While supplies last.

Claim Your Deal

Step 1: Purchase a Plate

California My Tahoe license plate
Order a California Tahoe License Plate
$50 First Year
$40 Renewal
Nevada Tahoe license plate
Order a Nevada Tahoe License Plate
$62 First Year
$30 Renewal

Step 2: Enter Your Information

Step 3: Send Us Your Receipt

By Email:
support@tahoeplates.com
By Mail:
SGA Marketing
Attn: Claudia Vasquez
100 W Broadway, Suite 290
Long Beach, CA 90802

Terms & Conditions

When a person purchases a special California Tahoe license plate via the DMV website and submits the above form, he/she/they will have an option to receive one voucher from a participating local Lake Tahoe basin business. Vouchers are limited and are available on a first-come, first-serve basis. Please note: this offer only applies to the purchase of a CA Tahoe license plate starting May 1, 2021 until supplies run out. Renewals are not eligible for this offer.

  • One voucher per person.
  • Tickets valid for the summer 2021 season only, cannot be used for future seasons, and are not eligible for use on holidays. Each business will be operating by their discretion if there are certain days of the week they do not want the voucher to be used.
  • Tickets are non-transferable and have no cash value.
  • Vouchers remain the property of the business. No replacement tickets will be issued if tickets are lost or stolen.
  • The California Tahoe Conservancy and all program partners are not liable for lost, stolen or missing ticket vouchers.
  • Not valid in conjunction with any other offers.
  • Ticket vouchers are not valid for resale on online auction sites, such as eBay or Craigslist. 

Share Your Plates

#MyTahoePlate

The Tahoe Conservancy

The California Tahoe Conservancy is a state agency leading California’s efforts to restore Lake Tahoe’s natural and recreational resources. Through grants, projects, and partnerships―along with stewarding 6,500 acres of Conservancy public lands―the agency provides public recreation opportunities, enhances access to the shoreline, restores wetlands and wildlife habitat, improves forest health and reduces the threat of wildfire, makes communities more livable, and helps everyone adapt to climate change.

The Tahoe Conservancy

The California Tahoe Conservancy is a state agency leading California’s efforts to restore Lake Tahoe’s natural and recreational resources. Through grants, projects, and partnerships―along with stewarding 6,500 acres of Conservancy public lands―the agency provides public recreation opportunities, enhances access to the shoreline, restores wetlands and wildlife habitat, improves forest health and reduces the threat of wildfire, makes communities more livable, and helps everyone adapt to climate change.